The Old in the New: A Couple Contemporary Twists of Film Advertising Practices

aus der Festschrift Zehn Jahre Depot, diverse Autoren, http://www.depot.or.at/files/depot_10jahre.pdf: What makers of trailers try to create are expectations of content and a broad social must-see desire by individuals. From the beginning of film advertising, these practices spur the creation of the advertisements and the marketing campaigns. Janet Staiger analyzes two very recent manifestations of this in marketing activities in the U.S.: South Park and The Blair Witch Project. Staiger will consider the advertising strategies of these films, especially in terms of target markets and the must-see phenomenon.